Listed Vista Land and Lifescapes, Inc. yesterday said it plans to roll out vertical development projects in the coming months. The company is capitalizing on its successful 17 low-rise and mid-rise projects, with an estimated value of P5.03 billion.
Another set of vertical projects with a combined value of P7.5 billion will be unveiled soon, according to Vista Land president Benjamarie N. Serrano.
"The successful launching of the new development projects would bring the total value of its vertical units to P12.5 billion by 2011," she said.
Serrano said the company aims to corner a bigger share of the vertical home segment next year by adding new low-rise and mid-rise with residential condominiums and attract the growing number of buyers who prefer the features of this type of property development.
"We have opened a total of 17 low-rise and mid-rise buildings spread across different projects. We are tapping into our existing master-planned communities where we will incorporate more of these types of developments," Serrano said.
"We have done these in our various projects in other areas and the demand has been encouraging," she added.
Serrano likewise noted that building for the low-rise and mid-rise residential niche is a "logical step for Vista Land, with the demand driven by end-users in the metropolis who want to enjoy the advantages of a low-rise or mid-rise development."
"Such developments combine strategic location with regard to work or business and other important destinations, along with convenience, privacy, security, exclusivity and availability of desired amenities," she pointed out.
"Plus we are highly experienced in crafting theme-inspired projects, a value adding element that enhances a buyer’s quality of living," she added.
Serrano said with Vista Land’s line-up of master-planned communities already in place involving both horizontal and vertical projects, the company is primed to bring to market "more low-rise developments within the next two to three years."
Vista Land will initially tap its existing properties, the biggest of which is Vista Lakefront, a sprawling, 60-hectare master-planned community in Sucat, Parañaque City.
The group has six of seven planned low-rise and mid-rise developments already completed in the vertical, resort themed Presidio enclave of Vista Lakefront. These Presidio developments, Serrano said, are move-in ready, and include home concierge and condotel services.
Serrano noted that Vista Land built some of the first vertical developments along the South Luzon Expressway (SLEX).
"The increasing number of vertical developments along SLEX is a testament to the outward movement of the market," she said.
"We were part of this trend in the metro south, and it gives us directions for growth. That is, we will serve a new generation of end-user home buyers in different metropolitan and urban areas in the country."
In addition to Presidio and Marfori Residences at Lakefront, Vista Land ’s existing mid-rise residential projects include Pinecrest in New Manila, Madison Tower in Quezon City, Pacific Residences in Taguig City, and Northpoint in Davao.
For details on Vista Land projects, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Malaya, 16 September 2010
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