Vista Land and Lifescapes plans to open more low-rise and mid-rise residential condominiums by 2011 after successfully opening a total of 17 low-rise and mid-rise buildings spread across different projects and catering to different market segments with an aggregate value of P5.03 billion.
Vista Land chief executive officer Benjamarie Serrano said the company is capitalizing on the growing demand now for low and mid-rise condos and they intend to attract the growing number of buyers who prefer the features of this distinctive type of property development.
She added that in 2011, Vista Land will be opening several buildings with a combined value of P7.5 billion, noting that the successful launching of the new development projects would bring the total value of its vertical units to P12.5 billion by 2011.
“We are tapping into our existing master-planned communities where we will incorporate more low-rise and mid-rise developments. We have done these in our various projects in other areas and the demand has been encouraging,” Serrano said.
With the company’s line-up of master-planned communities already in place that have both horizontal and vertical projects, Serrano said they are primed to bring to market more five to 15-storey developments within the next two to three years as Vista Land will initially tap its existing properties, the biggest of which is Vista Lakefront, a sprawling 60-hectare master-planned community in Sucat, Muntinlupa City.
The group has six of seven planned mid-rise developments already completed in the Presidio enclave and an 18-story Marfori Tower all at Vista Lakefront of which Serrano said are move-in ready, and include home concierge and condotel services.
Serrano noted that Vista Land built some of the first vertical developments along the South Luzon Expressway (Slex).
“The increasing number of vertical developments along Slex is a testament to the outward movement of the market. We were part of this trend in the metro south, and it gives us directions for growth. That is, we will serve a new generation of end-user home buyers in different metropolitan and urban areas in the country,” she said.
For details on Vista Land projects (Brittany, Crown Asia, Camella and Carissa), please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Daily Tribune, 14 September 2010
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