Wednesday, October 6, 2010

NORTHPOINT-Davao: Dreams become larger than life

SAY "Davao" and what immediately comes to mind is the hugeness of the province and of Davao City itself, popularly considered the capital city of Mindanao. Boasting a wide expanse of highways and a bustling international airport and seaport, Davao City is indeed one of the busiest business and tourist hubs south of the Philippines.

Local and foreign tourists certainly wouldn’t want to miss out on nature at its finest in Davao’s captivating beach resorts, dive spots, and lush mountain hideaways among which is the Philippines’ highest peak, Mount Apo. While cosmopolitan Davao is fast giving Metro Manila and Metro Cebu a run for their money when it comes to sophisticated living and dining.


Davao is all about the good life. The urban lifestyle combined with the warmth of living in the province has drawn and continues to draw individuals and families from all walks of life. Small wonder that Vista Land & Lifescapes, Inc. has chosen Davao City to launch Northpoint, its first vertical residential development outside of mega Manila.

Warmly received by the city’s residents and investors, this five-story British Colonial inspired structure has come to represent stylish living for those seeking peace and privacy while still wanting to be close to the city’s major business and entertainment hubs. Manchester, Northpoint’s first tower, is almost sold out. Birmingham, the second tower, has been unveiled to accommodate the increasing number of buyers.


"Northpoint is another sign of our aggressive expansion, treading unexplored territories. Living in a condominium outside of Metro Manila used to be unheard of," said Jing Serrano, president and CEO of Vista Land & Lifescapes, Inc. "However, we know the pulse of our market and have seen how fast-growing cities, like Davao, would welcome such developments."

Located in an elevated area at the corner of JP Laurel Avenue and Buhangin Road, Northpoint takes the lead in offering Davaoeños facilities that discriminating urban dwellers demand. It is a stone’s throw away from Davao’s booming business, education and leisure district. Residents will enjoy such amenities as a closed circuit TV system that homeowners can easily access via their own cable connection; a clubhouse with multi-purpose halls, meditation pond and fitness gym; an al fresco café; a salinated swimming pool; a wellness pool (the first in Davao); an internal shuttle service, which makes Northpoint the only condo community in the city with such an amenity; pocket parks and gardens and a children’s playground. Northpoint is also the first condo development in Davao whose units are Wi-Fi and cable ready, with the clubhouse offering free Wi-Fi.

Two things make Northpoint even more special. First, the property houses The Mansion, one of Davao’s historical treasures. Formerly owned by the Scottish family, Ker, this gem of a structure will be restored and is envisioned to be a museum and premier venue for public and private functions. Second, Northpoint is Davao City’s first Pine Estate, boasting lush foliage, a natural stream, blooming gardens, and scenic green surroundings. Over two million pesos worth of Caribbean pine trees imported from New Zealand were transplanted to the property, adding to the already verdant environment. Nature preserved is close to any Davaoeño’s heart and will definitely appeal to the city’s ever-increasing number of settlers from the neighboring provinces.

"We take pride in offering Northpoint to Davao, as our response to this charming city’s rapid growth," said Arthur Secuya, architect, and Planning and Design Group Head of Northpoint. "People nowadays seek serenity while wanting to be closely connected to their businesses. This is the kind of lifestyle we offer here."

Vista Residences, the condominium development arm of Vista Land & Lifescapes, the country’s largest homebuilder, entered the market in 2006 to offer Filipinos the easy convenience of condominium living. Combining the space-planning savvy of the country’s top architects, an innate knack for selecting accessible and attractive locations to fit a wide range of needs, budgets and lifestyles, Vista Residences has set new standards for affordable mid-to-high-rise living. Northpoint included, Vista Residences to date boasts 15 one-of-a-kind, exquisitely designed multi-level condominiums: In Makati, Mosaic in Greenbelt, KL Mosaic in Legaspi Village, The Gallery in Salcedo, and Laureano di Trevi in Pasong Tamo; in Taguig, Avant at the Fort and Pacific Residences; in Quezon City, Symphony, PineCrest, Madison Place and Wil Tower; in Ortigas, The Currency; in Manila, Crown Tower; in Sucat, Presidio and The Marfori.

For details on Vista Land projects, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Malaya, 06 October 2010

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Camella Ormoc: 2nd Project in Leyte

Camella to start second housing project in Leyte

TACLOBAN -- Driven by increasing demand for housing, Camella Communities will start its second residential subdivision project in Leyte.

Camella Leyte general manager Geraldine S. Gascon said work on the new project in Ormoc City would start next year.

“We will introduce the product to the sales networks on Oct. 10 during seller’s launch,” Ms. Gascon told BusinessWorld in an interview.

Camella Ormoc will rise in Brgy. Tambulilid near the Vista Land’s La Pradrera, a project launched five years ago. It has over 100 households.

“Many people here want bigger homes with unique amenities,” Ms. Gascon said.

Camella Communities is working on its first project in Leyte in Palo town. The Palo project is the first community built by a Manila-based developer in the province.

The company launched the project in Palo’s Brgy. Campetic last year.

About 80% of nearly 400 units have been sold.

The proposed housing project in Ormoc meanwhile will have about 300 units of townhomes and single-detached units.

Ms. Gascon said the firm has sold most housing units to overseas Filipino workers and their families.

Camella is one of four subsidiaries of Villar-led Vista Land & Lifescapes, Inc.

Vista Land operates under five brands -- Brittany that sells house-and-lot units for as much as P9 million each, Crown Asia for units worth P3.5 million to P9 million, Camella Homes for units worth P3.5 million and below, Communities Philippines that sells Camella Homes in the provinces and condominium arm Vista Residences.

For details on Camella Homes, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Businessworld, 06 October 2010

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Friday, October 1, 2010

Vista Land Unveils First Condo Project Outside Manila

Say “Davao” and what comes to mind is the hugeness of the province and of Davao City itself, popularly considered the capital city of Mindanao. Boasting a wide expanse of highways and a bustling international airport and seaport, Davao City is indeed one of the busiest business and tourist hubs south of the Philippines.

Local and foreign tourists certainly wouldn’t want to miss out on Nature at its finest in Davao’s beach resorts, dive spots, and lush mountain hideaways. Cosmopolitan Davao, on the other hand, is fast giving Metro Manila and Metro Cebu a run for their money when it comes to sophisticated living and dining.

The urban lifestyle combined with the warmth of living in the province has drawn and continues to draw individuals and families from all walks of life. This is the reason why Vista Land & Lifescapes, Inc. has chosen Davao City to launch Northpoint, its first vertical residential development outside of Mega Manila.

Northpoint, a five-story British Colonial-inspired structure, has come to represent stylish living for those seeking privacy while still wanting to be close to the city’s major business and entertainment hubs. Manchester, Northpoint’s first tower, is almost sold out. Birmingham, the second tower, has been unveiled to accommodate more buyers.

“Northpoint is another sign of our expansion. Living in a condominium outside of Metro Manila used to be unheard of,” said Jing Serrano, president and CEO of Vista Land & Lifescapes, Inc. “However, we know the pulse of our market and have seen how fast-growing cities, like Davao, would welcome such developments.”

Located in an elevated area at the corner of JP Laurel Avenue and Buhangin Road, Northpoint takes the lead in offering Davaoeños facilities that discriminating urban dwellers demand. It is a stone’s throw away from Davao’s business, education and leisure district.

Residents will enjoy amenities such as a closed circuit TV system; a clubhouse with multi-purpose halls, meditation pond and fitness gym; al fresco café; a salinated swimming pool; a wellness pool (the first in Davao); an internal shuttle service; pocket parks and gardens and a children’s playground. It is also the first condo development in Davao whose units are Wi-Fi and cable-ready, with the clubhouse offering free Wi-Fi.

Vista Residences, the condominium development arm of Vista Land & Lifescapes, entered the market in 2006 to offer Filipinos the easy convenience of condominium living.

For details on Vista Residences, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Manila Bulletin, 29 September 2010

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Monday, September 27, 2010

Property Developer Vista Land Raises $100 M in Maiden Offshore Bond Issue

Listed property development firm Vista Land & Lifescapes, Inc. successfully debuted in the offshore debt capital markets with a $100 million five-year unsecured bond issue.

In a disclosure to the Philippine Stock Exchange, Vista Land said the bond issuance, which was priced last Friday, carried a coupon of 8.25 percent a year.

“We are very pleased with the response of the investor community on our inaugural bond issue. This is a vote of confidence in our company from the local and international investing community,” said Vista Land chief financial officer Paolo Villar.

Morgan Stanley and UBS AG acted as joint lead managers and bookrunners for the transaction. BDO Capital acted as domestic manager.

Vista Land’s maiden issue is part of an overall financing strategy which should allow the company to diversify its sources of funding.

“The company wanted to take advantage of strong positive sentiment in the international debt market”, said UBS managing director Lauro Baja.

Morgan Stanley executive director Mark Frondoso added that “the transaction should raise the company’s profile with both foreign and local investors.”

Shares of Vista Land have appreciated sharply over the last few months. Various equity analysts have put in “buy” recommendations on the stock.

Most recently, Credit Lyonnais Securities Asia (CLSA) released a report reiterating its “conviction buy” rating with a target price of P4.61 per share. VLL closed at P3.48 on Friday.

Vista Land is the country’s leading homebuilder and has a geographic presence around the Philippines. It caters to practically all income segments of the real estate market through its four brands’’ Brittany, Crown Asia, Camella, and condominium developer Vista Residences.

The firm is also seeking shareholder approval to create a new class of voting preferred shares to allow more foreign and local investment in the company.

Vista Land is amending’ its articles of incorporation to reclassify one billion common shares with a par value of P1 apiece into 10 billion preferred shares, with a par value of P0.10 per share.

“The new authorized capital stock of the company and the creation of preferred shares will enable the company to carry out further equity fund raising by allowing additional foreign and domestic investment,” Vista Land said.

The firm has just declared a cash dividend of P0.054 per share with a total value of P459.88 million, equivalent to 20 percent of the company’s consolidated net income as of December 31, 2009.

The record date is September 30, 2010, and payment date is October 26, 2010.

Vista Land has announced a spate of expansion and other developments in most of its market segments notably in vertical, low-rise and mid-rise properties.

It is all set to roll out new vertical development projects, which would bring the total value of its vertical units to P12.5 billion by next year.

It is also easing into commercial property development via its existing master-planned communities, which also signals its entry into the leasing business.

For details on Vista Land properties, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Manila Bulletin, 27 September 2010

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Vista Land's USD100m bond debut

M Stanley, UBS lead Philippines Vista Land's USD100m bond debut

Wall Street bank Morgan Stanley (NYSE: MS PowerRating) and Swiss peer UBS (VTX:UBSN) served as joint lead managers and bookrunners for the first-ever US dollar
bond issue of Philippines' residential real estate developer Vista Land & Lifescapes (PSE:VLL).

The company said today it had pocketed USD100m (EUR74m) from the debt sale, which was also arranged by BDO Capital & Investment, part of Banco de Oro Unibank (PSE:BDO), in its capacity of domestic manager.

The unsecured bond due in 2015 pays an 8.25% coupon.

For details on Vista Land properties, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Trading Markets, 27 September 2010

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Saturday, September 25, 2010

Make the most out of your investments at CrossWinds

Waking up to the fresh scent of pine with a breathtaking 360-degree view of the lush terrain of Tagaytay is one of the reasons why you should call Brittany’s CrossWinds a home. Well, here’s more: A home at CrossWinds now also offers opportunities.

At the grand blessing of the Grand Quartier Tower 2, a charming, medium-rise condominium development within CrossWinds, Brittany introduced its latest partnership with Hospitality International Inc. (HII), which is envisioned to provide a new avenue for unit owners to make the most out of their investments. The Grand Quartier Serviced Apartment program will take the individually owned condominium units and pool them together to operate as a hotel.

“This is something that we at Brittany and VistaLand, its holding company, thoroughly studied and explored because we understand exactly how valuable an investment a home is to its owner. Anything that could possibly affect the value of our developments — of which the value of the unit or homeowner’s investments are directly tied to — is a priority and is always taken seriously. This program is envisioned to enhance the property, raise its value, and offer a premium to the owners. We are very proud to be able to offer this option to our unit-owners,” said Camille Villar, Brittany chief operating officer.

Villar explained that the search for a partner in this project was a major undertaking. They wanted to be assured that the program would be run according to the highest standards that Brittany prides itself on so that the interests of both the CrossWinds development and the individual owners of the units at Grand Quartier are secured. The search led them to HII.

Vista Land legal officer Atty. Nalen Galang, Vista Land CEO Jing Serrano, HII chairman and president Luis Monserrat and residence manager Agnes Luna during the contract signingA relatively young company, HII operates six properties: two condominium hotels, two residential condominiums, and one condormitel.

“The Grand Quartier Serviced Apartment program is a testament to VistaLand’s commitment to provide new investments for its unit owners. The goal is to enhance asset valuation. We are presenting this as an option so that clients can get the most out of their assets which, in this case, are the units themselves,” explained HII president Luis Monserrat.

Under the program, unit owners will serve as partners in the operation — investing in the furnishing and design of their property according to the guidelines set by HII. HII will then handle the operation by tapping their clientele who are in search of unique properties to lease. The profits will be divided among those enrolled in the program.

“We at Brittany are committed to this program. From the beginning, we asked HII what was needed of us to make this a success,” said Villar. “We will continue to add amenities to ensure this. We understand exactly how much our unit owners value their properties because that is also exactly how much we value every single development that bears our name. What we are offering in this program is an opportunity. We are not merely providing a home. Through this program, we will now also be offering a chance to enhance the value of your investments.”

For details on CrossWinds, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Philippine Star, 25 September 2010

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Monday, September 20, 2010

Vista Land opens Camella Tuguegarao

Developer Opens Community with Launch of Model Units

At the northern corner of the country lies Tuguegarao, the capital city of the province of Cagayan. It is sheltered by the Sierra Madre Mountains in the east, the Cordilleras in the west, and the Caraballo Mountains in the south, giving a breathtaking view of some of the Philippines’ most beautiful mountain ranges.

Tuguegarao is the site of various colonial structures including the Saints Peter and Paul Metropolitan Cathedral built in 1761, and the Ermita de Piedra de San Jacinto which is the oldest brick structure. And linking Tuguegarao City to the rest of the province is Buntun Bridge, the country’s second longest which offers an unobstructed view of the Cagayan River.

It is also home to many treasures known such as the Callao Caves with its seven chambers fashioned by Mother Nature. Not too far is the 400-year old pilgrimage site of Our Lady of Piat – welcoming devotees from all over the world. The Alcala Church, on the other hand, is home to the oldest church bell which dates back to the 15th century. And for beach buffs and nature trippers, Port Irene is where one can find Anggib Beach – its pristine waters often remind visitors of rustic Boracay of two decades past.

It boasts of over a dozen universities, and even more high schools and elementary schools – both public and private.

Tuguegarao today continues to enjoy the abundance of resources that its early settlers were drawn to. And the presence of Camella in the city completes and complements its status as a first-class city. Situated along the Maharlika Highway (National Highway), Camella Tuguegarao is a nine-hectare development offering a safe, well planned and secure community.

Camella Tuguegarao provides the same quality of affordable housing that the company has been offering to the prime cities all over the country,” said Camella President Maribeth C. Tolentino.

“Camella Tuguegarao also offers amenities comparable to those enjoyed by residents in major cities – a premium that has become the company’s standard,” added Dante Julongbayan, Operations Head for North Luzon.

This new community also offers prime amenities such as a clubhouse that can be used for special family events, an adult and kiddie pool, and a playground.

The launch will be held this month to welcome homeowners and clients. The launch will also unveil a showcase area which will feature the Camella Affordable Series of homes. This series offers four options of good quality, value for money homes in a safe community. Featured model homes are Elaisa, Drina, Carmela and Marvela. Also included in the showcase are the units in the Lessandra series.

For details on Camella Homes, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Manila Bulletin, 20 September 2010

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Vista Land goes abroad for fresh expansion funds

Villar firm considering US dollar bond offering

VILLAR FAMILY-led homebuilder Vista Land & Lifescapes plans to tap the offshore bond market to raise fresh funds for expansion.

Vista Land disclosed to the Philippine Stock Exchange yesterday that the company had been authorized by the board to explore various funding options, including a US dollar-denominated bond offering.

Proceeds will be used to bankroll expansion plans such as moving into commercial property development to boost recurring leasing income.

The management has yet to decide on the final size and terms of the offering, but market sources expect Vista Land to forge a $100 million to $150 million offshore bond deal.

Vista Land officials recently conducted an international roadshow to sound off the bond issue with the help of investment banks Morgan Stanley and UBS, other sources said.

Meanwhile, Vista Land declared a cash dividend equivalent to 20 percent of the property firm’s consolidated net income in 2009.

The dividend amount is P0.054 per share for stockholders as of September 30. Payment is set on October 26.

Vista Land chalked up a net income of P1.44 billion in the first six months, an increase of 40 percent from the P1.03 billion recorded in the same period last year.

The property group is targeting a record P20 billion in sales take-up for 2010.

The share price of Vista Land, which had been weighed down by political overhang, has more than doubled since the May presidential elections.

Based on yesterday’s closing price of P3.34 a share, it has a market capitalization of P28.35 billion.

Foreign brokerage house Credit Lyonnais Securities Asia-Pacific (CLSA) recently reiterated its ‘conviction buy’ rating on Vista Land shares. In a research report dated Sept. 8, CLSA’s property analyst said Vista could still have a 51 percent upside.

For details on Vista Land properties, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Philippine Daily Inquirer, 20 September 2010

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New CBD rising in Sucat

While there are areas in the metropolis that can be earmarked for commercial development, very few property locations can pass the grade as the next central business district (CBD). The need for combined residential expansion and development of business and commercial centers, shopping and entertainment malls, as well as the natural proximity to current and maturing CBDs has made the task more complex and difficult. Pedestrian malls are also common today in an effort to make the CBD a round-the-clock destination, not only for those who live and work within its confines, but also to bring more people in to do business, to shop, and be entertained.

Rising from the property boundaries virtually next to Taguig and Makati cities is a visionary multi-community development, Vista Lakefront. Representing the vision for the modern 60-hectare development in Sucat, the strategic plan of developing Lakefront as the next Central Business District (CBD) is Vista Land’s answer to Mega Manila’s growth expansion and its business engine’s progressive march to the South — from Makati, then Fort Bonifacio Global City, and now, Sucat.

While Vista Lakefront has unparalleled access via major land arteries, waterways, and airports, as well as secluded residential sites and mid-and-high-rise residences with sweeping vistas of the country’s largest lake, Vista Land’s experience and expertise as the country’s largest developer bodes well for Sucat’s strategic land development planning.

The Accessibility Factor

With four major entry points from the South Luzon Expressway SLEX via Sucat exit, the future C-6 exit, Bicutan access and the Taguig National Road, Vista Lakefront is a natural growth and business extension to Makati. Located left of SLEX’s Sucat exit coming from Makati, Vista Lakefront’s accessibility is unsurpassed:

• 10 minutes from the Makati business hub

• 15 minutes from Ortigas’ financial district via C-5.

• 15 minutes away from Alabang Town Center

• 15 minutes from the international and domestic airports through SLEX via the Nichols exit

With four major entry points from the South Luzon Expressway SLEX via Sucat exit, the future C-6 exit, Bicutan access and the Taguig National Road, Vista Lakefront is a natural growth and business extension to Makati.

Metro-Rail Station will add and further enhance accessibility and time savings, to and from work and schools outside of the development. Currently, PNR’s air-conditioned trains travel a total of 36 trips daily from bargain-haven Divisoria/Tutuban to Vista Lakefront station in Sucat, Parañaque in 40 minutes. The Metro-Rail traverses bustling Blumentritt, university belt access stations: Laong-Laan, España, and Sta. Mesa, through market places Pandacan and Paco in the heart of Manila, and continuing on to Vito Cruz. It stops by Buendia and Pasay Road stations in Makati, all the way to EDSA, FTI in Taguig, Bicutan, and Sucat. With the air-conditioned, convenient Metro Railway at full speed, it expects to carry more than 15,000 passengers daily and will comfortably transport commuters from Vista Lakefront to the business and work hubs of Makati within 10 minutes on peak commute hours.

Center Of Thriving, Multi-Community Development

The continued rise in Vista Land’s real time sales this year confirms that the property sector is now on an upswing. Vista Land has responded swiftly to the improving market sentiment and has already in place an aggressive project pipeline for 2011.

The 10-story residential building Renoir and 12-story towers Monet and Michelangelo • Residential development. The completion of mid-rise and high-rise residences in Presidio and Marfori, as well as planned shophouses. Residential Estates, for private homes and large-size lots at La Posada, Marina Heights, and Victorianne.

• Commercial center development. The Lakefront Wharf and seven-hectare Presidio commercial area for Shopping, Leisure, Entertainment, Sports, and Upscale Commercial Retail Hubs.

• Corporate business development. Offices and multinational headquarters, healthcare and education campuses, business and hospitality complexes, and technology and BPO centers.

Recreational and leisure facilities will all be interconnected with modern communications, roadways, and logistics. Technology and BPO-ready building centers will be built equipped with proper facilities while ICTs (Information, Computer and Telecommunication) and call centers with integrated work-leisure features will allow business and talent to grow and prosper rapidly. The BPO centers will be integrated with the educational and professional training institutions and are envisioned to provide access to the best talent pool — these multiple resources will be intact and within driving, if not walking distance within Vista Lakefront.

Innovations in Design and Features

Shuttle service from transport hubs, residences, commercial and business centers, education and healthcare complexes will be powered by environmentally responsible, tramvia-inspired shuttles. Boat rides on the lake close to Lakefront’s Presidio will be accessible through walking trails and boarded pathways. A major shopping center will be designed with courtyards and facilities bordering an artful and contemplative modern layout.

http://img42.imageshack.us/img42/4246/lif5db.jpgThree additional commercial areas, in addition to The Wharf and Presidio, will be centered around convenient access and hassle-free, close-to-home concept for more shopping and lifestyle entertainment. The commercial properties in the Healthcare and Hospitality centers, along with the Technology and BPO hubs, and across the Marfori enclave will be anchored by the fine specialty shops, movie houses, coffee shops and book stores, 24-hour cafes and snack bars, punctuated by bistros, restaurants, and food destinations. Unique to the large-scale commercial property plans by Vista Land is the strategy of matching the commercial development features with each community profile. Instead of just a lumped-up, big mall approach, a unique range of commercial areas that are foot-traffic friendly and conveniently navigable will blend superbly into each community. This will become the hallmark of Vista Lakefront’s commercial development, reminiscent of the successful commercial areas of Union Square, Ferry Building, and upper Fillmore of the San Francisco Bay Area scene.

Lakefront Open Markets and Shop Houses that will dot the main CBD artery will provide a vibrant hum to the gated communities at Vista Lakefront. Shop Houses will bring back the entrepreneurial spirit of home-based businesses while farm markets and bazaars will provide the best produce at haggle prices, supporting the livelihood of local producers. OFWs and Filipino retirees opting to have a well-balanced lifestyle will have a chance to realize their life-long dream of “shopkeeping” while providing nicely appointed homes for their families. Conveniences of everyday life that make communities flourish and grow will be anchored on value, quality and what is traditionally Filipino — newsstands, dry cleaners, gift shops, corner art galleries, bookstores, and antique shops will provide an appealing backdrop for an interesting and relaxed lifestyle . One can literally smell the delicious aromas wafting down the street, emanating from the doors of the local baker, the tea house, and al fresco garden cafes , as well as organic herb garden specialists — evocative of folkloric neighborhoods keyed up by service-oriented, community-based and home-grown retail outlets. Adequate store front spaces, old-style signage with low-key window display standards, and strict business operating codes will set the Vista Lakefront’s unique Shop Houses apart.

A refreshing, value-inspired CBD will again be at the forefront, this time at Vista Lakefront, where business growth combined with a stylish, urban lifestyle can be a carefully thought-out way of life — a world-class yet Filipino-inspired core value that is centered on family, work, and the bigger community.

For details on Vista Lakefront, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Philippine Star, 18 September 2010

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Friday, September 17, 2010

Madison Place: RFO Condo in QC

Right in the center of Quezon City’s sprawling residential area – and already ready for occupancy – stands Madison Place, an elegant low-rise development of Vista Residences, the condominium arm of VistaLand & Lifescapes.

In today’s market, low-rise condominium developments are in great demand with the Filipino home buyer, as they provide the conveniences, amenities and security of condominium living, while allowing for more breathing space and privacy than mid- or high-rise condominiums can offer.

Increasingly important to local buyers as well, is the desire that their home provides a quiet refuge, and yet still be located within the city: A sanctuary amidst the hustle and bustle of the metropolis. Low-rise condominiums offer this advantage as they can be located within quiet residential villages without putting a strain on the community’s utilities.

For details on Madison Place, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Philippine Star, 17 September 2010

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Thursday, September 16, 2010

Vista Land to launch next batch of vertical projects

Listed Vista Land and Lifescapes, Inc. yesterday said it plans to roll out vertical development projects in the coming months. The company is capitalizing on its successful 17 low-rise and mid-rise projects, with an estimated value of P5.03 billion.

Another set of vertical projects with a combined value of P7.5 billion will be unveiled soon, according to Vista Land president Benjamarie N. Serrano.

"The successful launching of the new development projects would bring the total value of its vertical units to P12.5 billion by 2011," she said.

Serrano said the company aims to corner a bigger share of the vertical home segment next year by adding new low-rise and mid-rise with residential condominiums and attract the growing number of buyers who prefer the features of this type of property development.

"We have opened a total of 17 low-rise and mid-rise buildings spread across different projects. We are tapping into our existing master-planned communities where we will incorporate more of these types of developments," Serrano said.

"We have done these in our various projects in other areas and the demand has been encouraging," she added.

Serrano likewise noted that building for the low-rise and mid-rise residential niche is a "logical step for Vista Land, with the demand driven by end-users in the metropolis who want to enjoy the advantages of a low-rise or mid-rise development."

"Such developments combine strategic location with regard to work or business and other important destinations, along with convenience, privacy, security, exclusivity and availability of desired amenities," she pointed out.

"Plus we are highly experienced in crafting theme-inspired projects, a value adding element that enhances a buyer’s quality of living," she added.

Serrano said with Vista Land’s line-up of master-planned communities already in place involving both horizontal and vertical projects, the company is primed to bring to market "more low-rise developments within the next two to three years."

Vista Land will initially tap its existing properties, the biggest of which is Vista Lakefront, a sprawling, 60-hectare master-planned community in Sucat, Parañaque City.

The group has six of seven planned low-rise and mid-rise developments already completed in the vertical, resort themed Presidio enclave of Vista Lakefront. These Presidio developments, Serrano said, are move-in ready, and include home concierge and condotel services.

Serrano noted that Vista Land built some of the first vertical developments along the South Luzon Expressway (SLEX).

"The increasing number of vertical developments along SLEX is a testament to the outward movement of the market," she said.

"We were part of this trend in the metro south, and it gives us directions for growth. That is, we will serve a new generation of end-user home buyers in different metropolitan and urban areas in the country."

In addition to Presidio and Marfori Residences at Lakefront, Vista Land ’s existing mid-rise residential projects include Pinecrest in New Manila, Madison Tower in Quezon City, Pacific Residences in Taguig City, and Northpoint in Davao.

For details on Vista Land projects, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Malaya, 16 September 2010

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Tuesday, September 14, 2010

Vista Land eyes more condo projects in 2011

Vista Land and Lifescapes plans to open more low-rise and mid-rise residential condominiums by 2011 after successfully opening a total of 17 low-rise and mid-rise buildings spread across different projects and catering to different market segments with an aggregate value of P5.03 billion.

Vista Land chief executive officer Benjamarie Serrano said the company is capitalizing on the growing demand now for low and mid-rise condos and they intend to attract the growing number of buyers who prefer the features of this distinctive type of property development.

She added that in 2011, Vista Land will be opening several buildings with a combined value of P7.5 billion, noting that the successful launching of the new development projects would bring the total value of its vertical units to P12.5 billion by 2011.

“We are tapping into our existing master-planned communities where we will incorporate more low-rise and mid-rise developments. We have done these in our various projects in other areas and the demand has been encouraging,” Serrano said.

With the company’s line-up of master-planned communities already in place that have both horizontal and vertical projects, Serrano said they are primed to bring to market more five to 15-storey developments within the next two to three years as Vista Land will initially tap its existing properties, the biggest of which is Vista Lakefront, a sprawling 60-hectare master-planned community in Sucat, Muntinlupa City.

The group has six of seven planned mid-rise developments already completed in the Presidio enclave and an 18-story Marfori Tower all at Vista Lakefront of which Serrano said are move-in ready, and include home concierge and condotel services.

Serrano noted that Vista Land built some of the first vertical developments along the South Luzon Expressway (Slex).

“The increasing number of vertical developments along Slex is a testament to the outward movement of the market. We were part of this trend in the metro south, and it gives us directions for growth. That is, we will serve a new generation of end-user home buyers in different metropolitan and urban areas in the country,” she said.

For details on Vista Land projects (Brittany, Crown Asia, Camella and Carissa), please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Daily Tribune, 14 September 2010

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Vista Land to open P7.5B in projects next year

VISTA LAND and Lifescapes, Inc. wants to increase the total value of its condominium projects for sale next year to P12.5 billion, the listed company said in a statement yesterday.

New low- and mid-rise condominium projects, mostly in Southern Luzon, will add to Vista Land’s existing 17 projects. The firm’s portfolio has buildings worth P5.03 billion, the statement said.

Vista Land Chief Executive Benjamarie N. Serrano said the property firm would be opening several buildings next year with a combined value of P7.5 billion.

“The successful launching of the new development projects would bring the total value of [the firm’s] vertical units to P12.5 billion by 2011,” Ms. Serrano said.

Low- and mid-rise development is the “logical step for Vista Land, with the demand driven by end-users in the metropolis who want to enjoy the advantages of a low-rise or mid-rise development,” she added.

Vista Land operates under five brands -- Brittany that sells house and lot units for as much as P9 million each, Crown Asia for units worth P3.5 million to P9 million, Camella Homes for units worth P3.5 million and below, Communities Philippines that sells Camella Homes in the provinces, and condominium arm Vista Residences.

Projects in Southern Luzon are expected to hike sales further. “The increasing number of vertical developments along [South Luzon Expressway] is a testament to the outward movement of the market,” Ms. Serrano said.

The firm has delivered about 200,000 housing units since 1977.

“We have opened a total of 17 low-rise and mid-rise buildings ... We are tapping into our existing master-planned communities where we will incorporate more of these types of developments,” Ms. Serrano said.

The biggest “township” project, the 60-hectare Vista Lakefront at Sucat in Parañaque, will soon have residential condominiums. Vista Land has already completed six of seven mid-rise buildings in the resort-themed Presidio enclave.

Of the firm’s P10.2-billion budget, P4.3 billion was spent in the first half for land development, housing construction and acquisition of more land on top of the existing 1,673 hectares.

Shares in Vista Land, whose profits grew by 12% to P1.44 billion in the first half, closed P0.03 higher at P3.23 each yesterday. -- N. J. C. Morales

For details on Vista Land projects (Brittany, Crown Asia, Camella and Carissa), please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.

Source: Businessworld, 14 September 2010

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